Starbucks announced that it would stop brewing decaffeinated coffee after noon as part of an effort to save $400 million by September.
Doesn't this seem a bit counterintuitive? I mean, if you're affected by caffeine, don’t you want less of it as the day goes on and you get closer to bedtime?
Well, apparently not. “For many of our stores, the demand for decaf is greatly reduced in the afternoon,” the company said in the statement. “With our current standard of continually brewing decaf after 12 p.m. regardless of demand, we have seen a high amount of waste.” Last year, Starbucks started brewing fresh pots of coffee every 30 minutes.
Doesn't this seem a bit counterintuitive? I mean, if you're affected by caffeine, don’t you want less of it as the day goes on and you get closer to bedtime?
Well, apparently not. “For many of our stores, the demand for decaf is greatly reduced in the afternoon,” the company said in the statement. “With our current standard of continually brewing decaf after 12 p.m. regardless of demand, we have seen a high amount of waste.” Last year, Starbucks started brewing fresh pots of coffee every 30 minutes.
Never fear, decaffeinaphiles, you can still get your daily fix. Just ask your friendly barista and he or she will brew up a fresh cup, just for you. As long as you're willing to wait the four minutes it takes to brew.
From:
http://www.babble.com/CS/blogs/strollerderby/archive/tags/coffee/default.aspx
From:
http://www.babble.com/CS/blogs/strollerderby/archive/tags/coffee/default.aspx
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